New York Post: Lawmakers mull action on ‘dynamic’ AI-powered pricing in wake of ‘shocking’ Instacart report
Washington,
December 11, 2025
Lawmakers are aiming to crack down on so-called “dynamic pricing” in the wake of a jaw-dropping report showing that grocery delivery app Instacart charged shoppers different prices for the same items at the same stores without telling them, The Post has learned...In the House of Representatives, lawmakers are exploring ways to curb dynamic pricing, which sometimes employs AI tools to track customer data. “They wanted to know what types of legislation they could pursue to protect consumers from this practice,” said Owens, who met with all Dems. The pols were part of the “Congressional Dad’s Caucus” of Dems focusing on working families. Rep. Jimmy Gomez (D.-Calif.) said after meeting with Owens, he’s “weighing next steps to bring costs down and rein in this type of pricing.” “If Instacart’s AI pricing is quietly, unfairly and/or deceptively making some people pay more for the same groceries, that’s a big problem,” he said in a statement to The Post. Any action on dynamic pricing would need GOP buy-in in the Republican-controlled House and Senate.
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